Congratulations to the Hospitality and Tourism Management team for their big win! For the whole story, see the post below. Purdue Northwest students win first place in hospitality and tourism competition
PNW students Caren DeCesaris and Andrew Moroz and their professor Matthew Hanson have successfully made it to the final 32 teams in the country in the Student StartUp Madness competition. This is the third year in a row PNW students have gotten this far in the competition. Check out this link http://studentstartupmadness.com/32-college-startups-in-national-tournament-semifinal-round/ to see the […]
Excerpt from PNW News: After placing first in the American Advertising Federation’s National Student Advertising Competition two years ago, another team of Purdue University Northwest Hammond Campus students has qualified for this year’s finals, June 5 at Anaheim, Calif. The PNW Hammond contingent of 20 marketing and communication students, supervised by Assistant Clinical Professor of […]
Course: MKG 42400 – Consumer Behavior
Consumers are individuals and thus different. Who are they? How and why do they behave in the marketplace? In this course, you will learn both theories and practices to seek answers about consumers from diverse perspectives. You will understand how to best serve consumers and fulfill their needs.
Course: MKG 42100 – Integrated Marketing Communications
To start your career in marketing, you’ll be working in a team environment where you’ll develop an Integrated Marketing Communications Plan for a local client. Working hand-in-hand with the client, you’ll perform research, formulate strategies to accomplish the client’s real-life issues, and present the client with a plan moving forward.
Course: MKG 43400 – Digital Marketing Strategy
Social media is so much more than launching a Facebook or Twitter page. Here you’ll learn best practices, formulate sound strategies, and execute a social media page for a local business.
Course: MKG 42600 – Marketing Channels
The place utility is absolutely essential in bringing value to consumers and offers a tremendous range of surprisingly profitable career opportunities ranging from logistics managers to buyers. Learn how to analyze the marketplace to spot trends and project future performance – all adding to the bottom line of your company and paving a way for a successful career.
Course: MKG 42500 – Marketing Research
Accurately understanding the markets requires a variety of marketing research skills, including collecting, analyzing, and reporting information about consumers. In this course, you will learn step-by-step research procedures, and equally important, apply your learning experience to the real-world practices. Students also have an opportunity of using the course project to participate in a national market research competition.
Course: MKG 43300 – Personal Selling
Did you know that sales jobs are among the top five post-graduate jobs for most majors including business, communication, arts, psychology, biology, and computer majors (to name a few)? Why not get ahead of the game and learn the skills necessary to compete in this in-demand field? Learn what it means to be a salesperson whose reputation is built on integrity and knowledge. Shadow real sales professionals in the field and compete with other students in a course sales competition.
Course: MKG 48000 – Marketing Strategy
Impress your company’s executive board with your ability to analyze marketing situations and create effective strategic solutions. Students work to solve strategic marketing problems and communicate analyses in a persuasive way.